Paul Cofrancesco

User Experience and Art Director specializing in e-commerce, information architecture, and visual design supporting mobile applications, web, interactive TV and more.


Design & Architecture

Professional work in Graphic, User Experience, and Interactive Design as well as Senior Art Direction, contributing a wholestic viewpoint on creative design & usability.

Agile & Lean UX

Bringing together effective design solutions in a fast paced market and working to transition design teams into this important methodology.

Team Leadership

Leading by example and inspiring positive environments with shared accountabilities and goals.

Research

Building validation into the design process is critical, utilizing a variety of testing and analytic tools to optimize success.